Level up your insights by harnessing the power of domain expertise. In this episode, we sit down with Sathyaraj Asaithambi, 2023 GreenBook Future List Honoree and expert in social media… The post Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi first appeared on GreenBook.
First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing. There are two academically supported origins… The post Emotion: the Mandatory of Marketing – Part Two: Measurement first appeared on GreenBook.
Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and traditional research. To power a consumer first mind set, businesses… The post Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us first appeared on GreenBook.