Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and skills through the experience of executing work.… The post Monthly Dose of Design: Innovation Strategy Series (Part one) first appeared on GreenBook.
Consumer research in healthcare can inform precise, personal, and intentional branding strategies. Susan Griffin, Griffin & Skeggs Collaborative, joins GreenBook’s guest host and Head of Content, Karen Lynch to explore… The post Uncovering Human Truths in Healthcare Research first appeared on GreenBook.
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with the expectation of growth. Astonishing because… The post One Final Time – NPS is Not a Lead Indicator of Growth! first appeared on GreenBook.